I believe you can’t truly lead a business until you understand what it means to serve people. Before I’m a consultant, a marketer, or a founder, I am a husband and a father. My family is my greatest joy and my highest priority. My life is built on a foundation of faith, and I wake up every day with a simple goal: to be a light and a source of encouragement for everyone I meet.My path here wasn’t a straight line. Life threw me a massive curveball when I was diagnosed with Stage 4 NHL Follicular Cancer. Going through that fire changed everything. It stripped away the noise and left me with a profound sense of gratitude for every breath. Surviving that journey gave me a unique perspective on resilience. It taught me that time is our most precious asset, and I refuse to waste mine—or yours—on things that don’t matter.I grew up in the world of small business and franchising. I’ve seen the late nights, the financial risks, and the immense pressure that comes with being an owner. Over the years, I’ve developed a proven track record of helping franchise owners and entrepreneurs scale their operations and see real, measurable growth. I understand the mechanics of marketing and the strategy of management, but more importantly, I understand the heart of the person behind the desk.When you work with me at BTru, you aren't getting a typical corporate consultant. You are getting a partner. My approach is honest and direct, but always rooted in kindness. I don’t beat around the bush because your success is too important for fluff. I am strategic because I want to see you win, and I am all-in because that is the only way I know how to work.I’m here to help you navigate the complexities of growth with a clear head and a steady hand. My mission is to ensure that while your business thrives, you stay true to yourself and the values that started your journey in the first place. If you’re looking for someone who treats your business with the same grit and care as their own, I’m ready to get to work. Let's build something that lasts.